US-based Homefree, a certified B Corp and producer of cookies and brownies, has emerged victorious in the Single-Use Plastics Challenge, hosted by Google.
This competition aimed to connect users and suppliers of plastic-free food packaging, promoting the benefits of such products for both Google and the broader food industry.
Jill Robbins, Founder and President of Homefree says, “For an internationally recognised company and their foodservice partners to commit time, resources and support to sustainability efforts and innovations is how powerful, rapid change is created. The potential scale of the impact makes me feel hopeful.”
“We’re grateful and proud to be part of this as a Single Use Plastics Challenge winner,” adds Robbins.
The recognition highlights Homefree’s efforts in sustainability, which include offering bulk options to cut packaging, a transition to 53 per cent reworked food-grade wrap to reduce landfill waste, and eco-friendly cookie boxes made and printed using wind power.
The cookie boxes are made with local EcoVadis Platinum-rated fibre and printed using wind power.
Homefree, a Certified Women-Owned Business, was founded by a mother with a child who has food allergies. Operating from its dedicated, Safe Quality Food (SQF) Level 3 certified facility, Homefree produces inclusive baked goods.
Brief about Single-Use Plastics Challenge
The Single-Use Plastics Challenge, conducted in collaboration with Canteen and other food service partners, provides an avenue for food companies offering plastic-free packaging solutions to test their products in Google’s US-based cafes and MicroKitchens.
Entries comply with US federal, state, and local food safety regulations, as well as adhere to Google Food programme standards encompassing health, environmental, social, and financial considerations.
Finalists are given a chance to pitch their solutions to Google and prominent global food operators for potential scaling across US offices.