London-based Zellar, a sustainability-focused company, has exceeded its £600K (approximately €695K) crowdfunding target to accelerate climate action for SMEs.
The overfunding allows the company to expedite its mission further, and it continues to welcome investments on the Crowdcube platform.
The SMART sustainability solution
Zellar tackles the environmental impact of SMEs, responsible for one-third of the UK’s carbon emissions. The platform empowers businesses by offering a system to monitor, measure, and decrease their carbon footprint.
Zellar incentivises climate actions by correlating them with cost reductions, employing a scoring system that tracks and shares progress on a public sustainability profile. This approach aims to create a universal, transparent tool for assessing the sustainability of any business.
The company has guided over 1,500 organisations on their sustainability journeys.
Some of the achieving milestones include saving SMEs an average of £889, avoiding 986 tCO2e emissions, investing over £460K in biodiversity projects, launching tailored programmes in 100+ schools, and initiating SME-focused sustainability efforts across 13 local government bodies.
The company has also secured strategic sales partnerships with over 10 major organisations, providing access to a potential customer base of over 1 million SMEs.
Zellar is committed to empowering the UK’s 5.5 million SMEs to make a difference in the fight against climate change.
Capital utilisation
The funds will fuel the accelerated sales of Zellar licenses through established partner channels, the launch of Zellar V2.0, and the expansion of the company’s team to facilitate its growth.
Zellar’s founder and CEO, Gary Styles says, “We’re excited our crowdfunding campaign is overfunding and we’re inviting even more people to join us in our mission to make a real difference in the fight against climate change.”
“Our platform has been instrumental in helping many SMEs take their first steps towards sustainability, and we’re committed to making it even more accessible and powerful. With your investment, we can reach even more businesses and accelerate our impact.”
